How GolfYet built a golf audience from zero in seven months
An independent golf site — tips, gear, rules and 19th-hole banter — up against the major brands.
The story
GolfYet started as a passion project among a few golf fanatics with one goal: “make golf more accessible, more fun, and a little less intimidating.” Editor Logan Hart and a small team cover everything from swing fixes and USGA rules to Topgolf and pub golf. It's the straight-talking, 19th-hole corner of golf content.
The problem is the neighbourhood. Golf is one of the most contested niches online, where big brands and decade-old domains chase every keyword worth having. The team assumed a smaller, newer site simply couldn't build an audience at all.
Over seven months on DraftSEO, GolfYet published 31 articles, each one researched against what already ranked and written to match the site's voice. Rather than guessing topics, it went after the specific questions golfers ask. Its guide to Ambrose golf rules is now the site's most-read page.
By late autumn the count stood at 3.5K visitors and 15.9K Google impressions, nearly all of it earned after June, with readers spending a minute and a half per visit. The big brands still have the budgets. GolfYet has its own corner of the audience now.
The proof
“Honestly didn't think we'd be able to compete for golf keywords - they're super competitive.”