Connect your store once — SEO articles land as native pages.
Shopware 6 has no built-in blog, but its native Landing Pages are real, indexable storefront pages with clean, controllable SEO URLs — and DraftSEO publishes to them over Shopware’s own Admin API. Article images are uploaded onto your store’s Media library, so every picture serves from your own domain. No plugin, no app — just an API integration you create in two minutes.
| Connection | Shopware API integration — Settings → System → Integrations (Access Key + Secret) |
|---|---|
| Setup time | ~5 minutes, once |
| Content target | Native Landing Pages — real indexable pages with a clean SEO URL |
| Image hosting | Your store’s Media library — uploaded to your store, never hot-linked |
| Publish modes | Auto · draft · scheduled |
Who does what
Nothing — after the one-time connect (an API integration in your Shopware admin), the blog runs itself. Prefer control? Publish as inactive drafts and flip each landing page live in your store.
You run the store. The content brings the next buyers.
Setup
In Shopware admin → Settings → System → Integrations → Add integration, set the role to Administrator, and copy the Access Key ID + Secret Access Key (the secret is shown once).
~2 minutes
Connect a site → Shopware → paste the Store URL, Access Key ID and Secret, then pick which sales channel to publish to.
~2 minutes
Buyer keywords in, product-aware articles out — published to your store as native Landing Pages on your schedule.
Ongoing · zero clicks
What you win
Buying guides and comparisons catch shoppers mid-decision — organic traffic with intent.
Pages and images live on your Shopware store and its domain — nothing external to break later.
Stores that publish weekly compound; autopilot makes weekly automatic.
FAQ
Not a built-in one — but its native Landing Pages are real, indexable storefront pages with clean SEO URLs, and that’s exactly where DraftSEO publishes. No third-party blog plugin required.
An API integration — Settings → System → Integrations → Add integration with the Administrator role — and your Store URL. No app install and no marketplace approval; DraftSEO talks to Shopware’s own Admin API.
On your own store. DraftSEO uploads each image into your Shopware Media library, so they serve from your store’s domain — never hot-linked from our servers.
Self-hosted Shopware 6 works out of the box. Shopware Cloud works too as long as your plan exposes the Settings → Integrations screen. Videos publish as links (Shopware’s editor strips embeds) and the social-share image uses your shop logo.
No card required. Watch it land as a native page.